Founded in 2017, Surfer is an SEO and content optimization tool that promises to help you boost your visibility in Google, ChatGPT, and other AI search engines. It’s actually a tool that I’ve used for a few years now, and I find it to be a staple in any SEO or content marketer’s workflow stack. As you can see in the below chart, “Other” factors, like unlinked mentions, social signals, domain history, outbound links, and site structure, carry 1% weight. But given that there are at least 200 Google ranking factors; that’s at least 189 “other” factors that collectively make up that 1%. In other words, those seemingly small factors, like keywords in URL, that on their own make up 1%, are not so small.
Hilfreiche Tools für die Off-Page-Optimierung
Metadata refers to the information that you provide Google to describe what your webpage contains. Important aspects of metadata include title tags and meta descriptions. When you conduct a search on a search engine, each result is presented with a headline and description letting you know what kind of content you’ll find on the page. Providing Google with that information will help both searchers and Google understand the most important parts of your pages.
SEO para móviles
- This is a small but important step in the SEO process, especially for mobile optimization.
- With mobile devices accounting for the majority of web traffic, mobile optimization is crucial.
- Keeping up with SEO trends and algorithm changes helps you succeed.
- After all, 60% of Google searches come from mobile devices, so it’s essential to prioritize those users’ experiences.
- But even getting mentioned without a link is still important for getting shown in ChatGPT and other LLMs.
- Click on an organic listing, and the website owner will pay nothing.
- Levy explains that‘s why it’s so important to use a keyword research tool that allows you to specify the geographic area you’re targeting.
There are no real pros or cons to review for this tool, and it’s completely free to use. It’s pretty much just using Google, so I’m not going to include pros/cons or ratings information here. Next is Google Keyword Planner, and this is another free tool offered by Google.
What is the difference between on-page and off-page SEO?
Each of the keywords that you’ve identified are called pillars, and they serve as the primary support for a larger cluster of long-tail keywords, which we’ll discuss below. You could have the most beautiful, SEO-optimized website, but Google won’t rank it unless you receive “votes” from other sites. I reached out to Nedim Mehic, who has 10 years of experience in SEO. You’ll also want to include your keyword in the meta description and the URL. I generally include the keyword a few times on and off your page to give Google a hand.
Include alt text and compress images.
And many of these enterprise sportsbook SEO consultant companies are constantly asking Webflow to create specific SEO features, and Webflow will actually go out and implement them into their product for everybody to use. People have complained that GA4 is not that great, and initially I didn’t like it either. This tool is perfect for content creators, bloggers, and marketers who want to improve their writing quality without losing their unique voice. It’s especially useful for non-native English speakers or anyone who struggles with grammar and sentence structure. AirOps is an SEO workflow automation tool that helps you create automated workflows, very similar to Gumloop. I actually wrote a full review on this article you can check out here, but let me run it down for you briefly.
Meta Tags for SEO
If you’re building a site from scratch, you’ll need to work with your designers and developers to ensure they’re using responsive criteria. However, site speed is still an important consideration—both for your domain authority and for the user experience of your site. Known as an HTML sitemap, this is easy to create (so long as you’re familiar with the process of creating new pages on your site). Google uses automated search engine bots, sometimes known as “crawlers” or “spiders” to continually search the web for new web page entries, which it then logs in its central system. The goal of SEO is to increase your search visibility, which in turn will increase your site traffic.
Mobile SEO
- Taking a step further, Lesson 2 of the SEO tutorial begins with an in-depth explanation of how Search Engines work, which will form the foundation of your SEO practices.
- This includes content creation, the use of keywords, the proper use of headings, meta descriptions, and URLs.
- Sites like TinyPNG compress images in bulk, while Google’s Squoosh can shrink image files to microscopic sizes.
- It’s why we have an entire team of social media specialists dedicated to helping businesses like yours excel at Instagram SEO.
- It’s particularly powerful when you need to combine data from multiple sources into one cohesive dashboard.
- Use data visualization tools like Google Data Studio, Tableau, or Looker to build interactive dashboards highlighting key metrics, trends, and insights.
Search engines measure and assess their systems’ quality constantly. They use total feedback from their evaluation process to improve how their systems determine information relevance and authority. This approach keeps search results helpful and accurate for users. Organic listings build trust because users know they aren’t paid ads. Your content needs to be easy to find and relevant to people’s searches.
SEO on-page: cuida los tiempos de carga
Not only do sub-headings make your content easier for visitors to read, but they can also help improve your SEO. This goes beyond just your content marketing to the deeper levels of your site’s HTML. Once you have a group of loyal fans and followers, your organization can work to create different types of media to attract and engage new leads. You can also freshen up your content by updating posts, rewriting them to make them more effective, or adding new information and statistics over time. However, creating brand new content is not the only way to keep your content fresh.
Look at the search intent
For example, when Google switched to relying less on title tags to generate SERP titles, we studied almost a million pages and published the results for the community. Being a t-shaped SEO means that you have a broad knowledge of all things SEO but excel in one particular area. The area you choose to specialize in should be one that you’re best at and most enjoy.
Continue to learn SEO
In October 2019, Google announced they would start applying BERT models for English language search queries in the US. In February 2011, Google announced the Panda update, which penalizes websites containing content duplicated from other websites and sources. Historically websites have copied content from one another and benefited in search engine rankings by engaging in this practice. The 2013 Google Hummingbird update featured an algorithm change designed to improve Google’s natural language processing and semantic understanding of web pages. Dedicate some time to brainstorming all the various ways you can attract inbound links. Maybe you’ll start by sharing links with local businesses in exchange for links to their own sites, or you’ll write a few blog posts and share them on different social media platforms.
Content Quality & Relevance
If you’re feeling adventurous, it’s worth figuring out if you can specify a canonical version for your pages. But if you don’t canonicalize your URLs yourself, Google will try to automatically do it for you. Search engines give more weight to information that is shared and talked about a lot. Search engines know that your content is relevant and trustworthy when it gets shared a lot on social media. If you share your blog post on Twitter, LinkedIn, or Facebook, it can reach new people and bring more people to your site.
SEO Best Practices From Selected Industry Specialists
Guest blogging can be a lot of work, but the good news is that these links are usually high-value backlinks. They aren’t low-quality because you focus on publications that have high domain authority. Many businesses also take advantage of content syndication, where they get their content posted on other websites. It’s technically duplicate content but isn’t a problem if you get permission ahead of time. They are trying to learn more about your site while identifying keywords and on-site issues. All of the information pulled from your site will determine where you rank in the search engine.
- One of the cool things about Calm is that they are both a mobile app and a web app.
- To that end, the company focuses on a blend of link building, content creation and technical SEO.
- After trying many SEO tools like Ubersuggest and Semrush, we went with Ahrefs for our entire SEO and outreach team.
- These bots scan the code, picking up the written text, images, videos and more that appear on webpages to gather all information possible.
- Social media monitoring tools give you an unparalleled look at your Instagram performance, including detailed reports on your reach, engagement, audience insights, and more.
- A content hub is a collection of pages that are all related to a certain topic.
Local SEO is the process of targeting local-specific search results. These results are key for small businesses and any company with a particular service area. This type off SEO drives local traffic to your website and helps you narrow your target audience on search engines.
Duplicate Content
It’s insane how fast they grew their traffic in 2023 and how it’s sustained itself over the past few years — even through all the Google Core Updates (and the rise of ChatGPT). One of the cool things about Calm is that they are both a mobile app and a web app. Having a web app version of their website allows them to leverage SEO as a channel to bring in organic growth. Okay, assuming we are using modern website builders like Webflow, Squarespace, or Framer, which already take care of a lot of the technical side of SEO, let’s focus on the other two. Looking for the best SEO examples to gain inspiration for your own strategy? Here are some real examples of SEO done right from actual businesses.
They can provide valuable data, such as search volume and competition level, and suggest related keywords you might not have considered. Words often have multiple meanings, which makes it crucial to consider search intent, so you don’t attract an audience that was searching for something else. Now that you’ve aligned your SEO strategy with your business goals and set the right expectations, it’s time to understand where you currently stand. Because of the variables involved with competition, inbound links, and the content itself, it’s nearly impossible to provide a definite timeframe. Why a user types a specific query into Google or another search engine is as important as the term itself. For example, in December 2022, Google added an E for experience to the old E-A-T guidelines.
LinkedIn Account
They have their own algorithms of how they do it and those often keep changing. Finally, you see ten different organic search listings for your search query. These ten organic search listings are what people compete for when they invest in SEO. In a nutshell, SEO (search engine optimisation) is the process of optimising your website to get more organic traffic.